Cashmere Lifestyle


Jun 3, 2016
  • News

We sat down for an interview with VP of Marketing for SKULL CASHMERE, Andrew Gifford, in honor of his 30th birthday.


How would you describe your personal style? “Metrosexual gangster”. Sometimes I wear color to bring down my over-flowing swag, but I really like to mix and match different pieces. My go-to is my Givenchy leather jacket paired with my Zara pants.

Where do you see SKULL CASHMERE in 5 years? Skull Cashmere will continue to flourish, bringing an unprecedented amount of luxury into the contemporary knitwear market. We will continue to work with the world's biggest and best models and to create and secure our place in fashion history.

What do you think SKULL CASHMERE does differently than other contemporary knitwear brands? We make skulls cool. We bring a sophisticated luxury to a timeless symbol that will never go out of style. We also take our photography and overall aesthetic very seriously by shooting and discovering the biggest models, while creating the best and highest quality digital content.

What are your favorite apps that you use on a daily basis? Snapchat, Instagram, and Facebook are three of my favorites and necessary to both our brands as it is our main platform to showcase our beautiful product and its success that it induces.

What are your plans for Summer 2016? Work, work, work. We have over 10 photo shoots scheduled for the next three months and are opening 4 shop in shops in Bloomingdales in September. There are a lot of moving parts and it’s my job to make sure that everyone is doing a good job and working together. I’m also taking a week in August and going to Mykonos.

If you could collaborate with anyone dead or alive who would it be and why? Karl Lagerfeld. A man of all traits. A modern day Da Vinci. Designer, artist, and unbelievable photographer who is head designer of both Parisian and Italian fashion houses Chanel and Fendi. He can't do anything that isn’t cool. I would also like Larry David at the dinner table.

Which brands do you admire solely for their aesthetics? Saint Laurent, Rag and Bone, Gucci, Louis Vuitton, Isabel Marant.

What’s been your biggest challenge in your career to date? Not dating any of the girls we get to shoot.

Is it better to be perfect and late, or good and on time? As long as you dress well and have nice hair anything can be accomplished.

What is your definition of hard work? Creating something that you’re proud of and getting to share that feeling with the people you work with.